21 Facts About Social Media Influencers In India (for 2022)

Social media influencers are people who have a large following on social media and are generally considered to be trusted sources of information. They have the power to influence their followers' decisions when it comes to purchasing products, which is why businesses often hire them to promote their products or services.

Social Media Influencer: Who Are They?


A social media influencer is a person with a huge following, access to a large audience, and the ability to persuade others to follow their advice. Influencers can inspire others to broaden their social networks since they have the resources and authenticity to continuously draw in new followers. Also, he can operate in a variety of industries and use postings, stories, and clips to establish a reputation over time.  Hence we can conclude that influencer marketing is quickly becoming a crucial weapon in a company's toolbox.

What is Social Media Influencer Marketing?


Social media influencer marketing is the practice of partnering with social media personalities to promote your brand.

You can find these individuals on Instagram, YouTube, Twitter, and Facebook—and they have millions of followers. They're often called "influencers" because they have a huge reach and can easily influence the purchasing decisions of their fans.

The goal of this strategy is to create an authentic relationship between a company and its audience by leveraging the credibility of influencers.

The concept of social media influencer marketing is simple: brands find social media users who are dedicated to a specific industry or topic. It can be particularly for social media influencer marketing for the fashion brand.

In India, top social media influencers have millions of followers on their channels. These influencers can be used by brands to promote their products or services through ads or sponsored content on their channels. 

Here are 21 facts about social media influencers in India (for 2022).

21 Interesting Facts About Social Media Influencers in India

Fact 1: India is the largest market of social media influencers with a combined reach of over 460 million.

Fact 2: According to a survey, 20% of Instagram influencers have followings between 10K and 100K, and 36% of Instagram influencers have followings between 1K and 10K.

Fact 3: More than 50% of Indian consumers trust content shared by social media influencers more than any other form of advertising.

Fact 4: 43% of brands prefer to work with micro-influencers, who have less than 100k followers on Instagram.

Fact 5: The coronavirus pandemic has created many opportunities for Indian influencers, who are expected to see their fees double in the next two years.

Fact 6: In 2022, 68% of our marketers intend to boost their spending on influencer marketing.

Fact 7: The top social media platforms used by Indian influencers are Instagram, Facebook, YouTube, and Snapchat, in the given order.


Fact 8: According to a study by Influencer Marketing Hub, more organizations will use micro-influencers in their advertising campaigns.

Fact 9: Women between the ages of 16 and 24 are 31% more likely to follow social media influencers as compared to men.

Fact 10: 11% of respondents said they planned to devote at least 40% of their marketing budget to influencer marketing.

Fact 11: India has an estimated 73 million social media influencers, second only to the US.

Fact 12: 69% of consumers consider Instagram the most authentic social platform to find recommendations from their favorite influencers and brands; according to Sprout Social.

Fact 13: Research says that the attraction and interaction of SMIs (Social Media Influencers) i.e., their capacity to successfully increase consumer views, may also affect the attitudes and actions of their followers, including their plans to make purchases.

Fact 14: Brands will spend an average of 462 crore rupees annually on influencer marketing by 2023.

Fact 15: As per the survey, 70% of brands’ social media campaigns include influencer endorsements.

Fact 16: A brand leverages an influencer's following to market its product or service through YouTube videos, Blog posts, Instagram stories, and other social media posts that may contain reviews or recommendations.

Fact 17: There are more than 60,000 active Indian influencers on Instagram who work with brands to promote them through their social media accounts.

Fact 18: Most of the top 10 highest-paid Indian social media influencers are actresses/actors.

Fact 19: A survey conducted in 2017 showed that 63% of brands use Instagram influencers, 36% use YouTube influencers, 27% use Snapchat influencers, 26% use Twitter influencers and 23% use Facebook influencers for their marketing campaigns.

Fact 20: 40% of Twitter users do a purchase based as a result of an influencer's advice.

Fact 21: In 2020, about 73% of marketers acknowledged that for them, ROI from influencer marketing was higher than that from other traditional methods.

How OPA is the Best Influencer Marketing Platform for You?

OPA is a platform that acts as a bridge between brands and influencers and is used by 500+ businesses. It has rapidly gained popularity with the lowest prices having 1L+ registered influencers and working with 80k+ influencers in less than a year. OPA has done influencer marketing campaigns for companies like Nykaa, Lakme, Sugar Cosmetics, Vero Moda, American Eagle, Wrangler, HRX, etc.

Working with influencers on platforms like Instagram & YouTube, OPA specializes in activating thousands of macro and micro-influencers for the price of just one celebrity influencer.


From the above facts, it is clear that the future of influencers in India is very bright. With more and more people getting connected to social media every year, the demand for influencers in India will only increase.

This means that there will be more opportunities for brands to reach out to their target audience through influencers on their platforms.

FAQs Related to Social Media Influencer Marketing in India

Q1. Who is the highest-paid social media influencer in India?

Ans: With 2.2 million Instagram followers, Varun Aditya is one of the most well-known Indian social media influencers when it comes to the highest-paid individuals in India. According to sources, Varun, a wildlife photographer, makes over 8.5 lakh from his sponsored social media posts.

Q2. Which social media network offers influencers the highest profit margins?

Ans: Instagram is the main medium for influencer marketing and is well-known for its influencers. However, you can also determine which influencers are most popular with your target audience and take interest in your products and services.

Q3. Are influencers on social media useful?

Ans: When a product is recommended by someone they already respect, their followers feel safer using it! Social media influencers are those people who can influence their followers to respect their opinion about buying products/services of your brand.