How to become an Influencer
Before we get into breaking down how to become a successful Instagram influencer, let's understand that it's far from "a get famous overnight" or "get the right quick project".
However, having a strategy to help you on your journey towards becoming an influencer will go a long way.
1. GET STARTED WITH A CREATOR ACCOUNT
With a creator account, you can access Instagram's built-in analytical tool that gives you detailed data and information about your followers.
Right from when your followers are most active to where they are from, Instagram insights allow you to review important performance metrics in one go.
2. START BY BECOMING AN INFLUENCER IN A NICHE FIELD
This should be a no-brainer if you already know your audience and your topic. However, you would want to find some specific niche of your topic to get people interested.
3. STUDY YOUR INDUSTRY'S AUDIENCE
One of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience and the needs of that audience can sap your creativity.
But, at the end of the day, your audience pays your bills. And if you study your audience deeply enough, you will find interests and create opportunities you wouldn't have found without them.
4. ESTABLISH YOUR INSTAGRAM AESTHETICS
Your page's aesthetics- colours, look-and-feel, layout etc.- is the first thing your potential followers encounter when they visit your profile.
The way your page is perceived by them based on these aesthetic factors will either earn you a new follower or cause you to lose out on one. More than just 'looking pretty', your aesthetic improves brand recognition and can help your personal brand grow.
5. ESTABLISH YOUR VOICE AND PERSONALITY
In the sea of influencers- both, established and budding- your brand personality becomes a key differentiating element.
By having a clear self-image of who you are and what you represent as an influencer,you can be sure that your communication will reach the right people.
6. CREATE ORIGINAL CONTENT
There's no shortage of people curating content these days. In fact, anyone on the internet can take someone else's content and share it on Instagram, pin it - the list goes on."
But successful content creators know it's not enough to take relevant content and split it back out to your fans and followers. How are your fans and followers? How are you adding value to people with your content? Does that emotion change them in a way that adds value to their life?
7. CAPITALIZE ON TRENDS
In the last few years, moment marketing grew like never before and gained mainstream status. Brands and creators alike understood the potential that trends have, and they are turning to moment marketing to remain relevant in an ever-changing landscape.
As a budding Instagram influencer, make sure you capitalize on moment marketing trends that keep making a splash on social.
8. LISTEN TO CRITICISM
If you become a person who can actually handle constructive criticism, critics will mold you into a more polished influencer. Being an influencer isn't about dictating what people do.
It's about creating a movement, and constructive criticism is essential to that. Nobody wants to be surrounded by yes men.
9. NETWORK AT EVERY OPPORTUNITY
Successful content creators know their success is due not only to their passion, but also to those who taught them, inspired them, and pushed them to think in different ways.
This is one way content creators grow into successful content creators. They have accepted the fact there's more to learn than what they already know, and they are open to new ways of thinking.
Being a successful influencer is not a quick journey but if you follow these tips, you would succeed in a short span of time on Instagram.
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