15 Important Practices to Succeed in Your Influencer Marketing Campaigns
Influencer marketing is a great way to get your product in front of an audience. It allows you to build relationships with audiences that are already interested in what you have to offer and can help you build brand awareness.
While, some things will help your influencer marketing campaigns be successful, including choosing the right influencers, sending them the right content, and working with them consistently.
Statistics Related to Influencer Marketing
Influencer marketing is regarded as an effective medium for advertising by 90% of marketers.
In the upcoming year, 84% of businesses plan to collaborate with social media influencers.
71% of marketing experts are pleased with the value of the traffic that influencer marketing efforts have brought in.
Brands are anticipated to increase their spending on influencer marketing in 2022.
More companies will use micro-influencers in their advertising campaigns.
What is an Influencer Marketing Campaign?
The potential of influencer marketing is almost endless. Brands have a fantastic opportunity to traverse the customer journey and tell the story in their unique style as consumers' purchasing decisions are now more heavily influenced by the opinions of influencers.
You can expand the audience of potential customers you reach, establish important partnerships and connections with influencers and audiences, and increase the reach of your brand by choosing the ideal influencer who best fits your company and incorporating an effective influencer marketing campaign strategy.
There are different types of influencer marketing campaigns like Affiliate marketing, Giveaways, Contests, Social media takeovers, Guest blogs, Sponsored posts/blogs, Pre-release campaigns, and Brand ambassador programs.
Top 15 Practices to Lead a Successful Influencer Marketing Campaign
1. Select the Right Campaign Goal
The first step is to decide what is the goal of your influencer marketing campaign.
To sell a certain product or service to a new audience?
Are you looking for user-generated content that can be used across multiple channels?
What is the purpose of this campaign and how do you plan on achieving that goal, i.e., increase brand awareness or increase sales revenue, etc?
How much does it cost to run this campaign?
These are all great goals, but they're not mutually exclusive—you can accomplish multiple objectives at once.
Now, decide your target audience for the influencer marketing campaign. You can also take help from the #1 influencer marketing company like OPA to find the right people for your campaign.
This might seem like an obvious choice, but keep in mind that it will also affect how much money you spend as well as where they come from (e.g., Instagram vs YouTube).
If possible, try targeting people who aren't already familiar with your brand so that their first impression won't be affected by preconceived ideas based only on previous interactions with businesses.
2. Use Paid Ads
Paid promotions are the best method to expand your audience and draw more attention to your content.
It’s important to test the market before making such a big investment, so paid advertisements can be used in conjunction with other forms of influencer marketing campaigns.
To market their product to audiences who are similar to their target market, brands use the influencer's sponsored platform and influencer content. These advertisements appear in new audiences' social media feeds.
The best way to get started is by using a tool like Google Ads or Facebook Ads Manager.
These platforms make it easy for you to target your audience and keep track of your ad spending.
3. Choose the Right Influencers for your Campaign
When selecting the right influencers for your campaign, it is important to keep the following in mind:
Influencers should have a large following. It's no secret that having more followers means more people seeing your brand and products.
If you can't find an influencer with enough followers for your campaign, don't be afraid to go through a few rounds of outreach until you find someone who fits your campaign needs.
Influencers should have a high engagement rate. An engagement rate refers to how often an influencer's posts are liked or commented on compared with their total number of followers (likes + comments = engagement).
When dealing with particular social media stars, marketers may be able to determine whether they are getting value for their money.
If they aren't getting any engagement from their audience while also paying them hundreds or thousands per post, then they might consider finding another person whose audience enjoys interacting with theirs instead!
Influencers should be active on social media platforms like Instagram and Twitter - ideally, this means posting at least once per day.
This will not overburden those who regularly follow them without providing potential customers reason to doubt the wisdom of taking advice from someone who doesn't seem to be interested in revealing anything personal at all.
4. Send a Clear CTA During the Promotion
One of the most important things to keep in mind when promoting a product is that you should always be sending your influencer clear call-to-action (CTA) instructions.
You want them to know exactly what they need to do for your campaign to be successful, so make sure that there are no ambiguities in this regard.
It's also helpful if their CTA can be easily understood by someone with little experience or knowledge about what it is they're promoting—make sure that it's clear and easy for anyone who might come across it!
5. Find the Perfect Tone for your Brand Voice
You’ve heard of the tone of brand voice, but what does it mean?
The tone of voice is the personality that brands use to communicate with their audience.
It’s how you talk about yourself and your brand. Your tone of voice is what makes you unique—it defines who your customers should trust and relate to.
The tone of voice is how you communicate with your customers on social media platforms, in email newsletters, on websites, and more.
It’s also important because it can be used as a tool for branding purposes: if someone sees something written using your brand's tone of voice (or style), they'll immediately recognize it as belonging to YOU!
6. Creating a Diverse Range of Content for Your Campaign
A successful influencer marketing campaign is a well-balanced one. Your brand or product, no matter the industry you’re in, needs to be represented by both men and women in the right proportions on your website and social media channels.
The same applies when creating your influencer content. You mustn’t be just using one type of content from one type of influencer—you need to mix it up!
Mixing up the types of content will help keep things interesting for your audience and give them more reasons to stay engaged with your brand.
For example: if all your Instagram posts feature a male model wearing sunglasses (and don't mention anything about how great their frames are), then viewers might think that these glasses are only for men or that they're only good for looking cool during an afternoon at the beach rather than doing any actual work in an office setting where he might need them the most (or both!).
You want people who buy things online so they can read reviews like this one: "These shades are legit - they come with polarized lenses as well as UV400 protection against harmful rays."
7. Working with as many Influencers as possible
Working with as many influencers as possible for the campaign is one of the most important practices to follow. Influencers can help you reach a broader audience and spread your message across the digital world.
You can use them to promote your products and services through social media, blogs, email marketing, and more.
Influencers are also great at getting engagement from their audiences so if you want to get more engagement on social media or increase your followers then working with influencers is a must-do for any campaign.
8. Repurpose your Influencer Marketing Content
You should repurpose your influencer marketing content across different platforms.
You can do this in two ways:
Use the same content on different platforms.
Use different content on different platforms.
If you have a lot of content, use it on different platforms. You can repurpose your content across different channels and social media platforms.
If you don’t have a lot of content, create new content for each platform that fits the needs of each audience.
Once you've created an influencer marketing campaign, don't stop there!
Utilize the same content on different platforms and use different content on different platforms.
For example, if you've been running a webinar or Facebook Live video with an influencer, make sure to repurpose that video on Instagram Stories or Twitter Moments.
This can help build a stronger relationship between your brand and the influencer's audience while also increasing brand awareness.
9. Utilize Micro-influencers for Small Campaigns to target Niche Audiences
Micro-influencers are people who have small but dedicated audiences. They're more likely to be interested in your product or service because they're not as well known as macro-influencers, and their audiences are more engaged.
This can make micro-influencer marketing an ideal strategy for reaching niche audiences.
Micro-influencers can also be more affordable than macro-influencers, making them a better option for companies looking to grow their social media presence.
10. Use Different types of Visual Content in the Campaign
You can help your influencers create different types of visual content for the campaign. Ask them to share images, videos, and GIFs.
They should make sure that all the visuals are high quality and relevant to the brand.
Your influencers should aim for a brief yet engaging video that shows how they use your product or service in their daily lives.
For instance, if you're running an influencer marketing campaign for a fitness app called Zumba Fitness Studio, it would be great if your influencers share short videos on Instagram where they demonstrate some basic steps of one of their favorite Zumba workouts to promote healthy living among their followers.
11. Use Different types of Written Content in the Campaign
Another way to keep your audience engaged is through the use of written content.
Different types of written content can be used in an influencer marketing campaign, such as blog posts, articles, or case studies.
When it comes to writing blog posts for your influencer marketing campaign, there are many things that you need to take into consideration.
First and foremost is the topic of the blog post itself. You want a topic that interests your readers because if they aren’t interested in what you have written about then they won’t continue reading it and therefore won’t be able to find out more information about the products or services offered by those brands whose products they have seen being promoted by their favorite blogger(s).
The next thing you need to consider when writing blog posts for an influencer marketing campaign is how often should I publish them.
How often should my brand publish new content on its social channels?
These are important questions that will help determine how engaged followers are going to be with these channels so make sure that whatever schedule works best for both parties involved is followed consistently throughout the campaign.
12. Make Sure every Content Piece is of High Quality and Designed Well
Before you even think about getting started on your campaign, there are several considerations to make.
First, you need to make sure that every piece of content you produce is designed well and looks high-quality.
This might seem like an obvious one for those who are familiar with marketing, but it isn't always clear how much time influencers spend making sure their social media posts look good.
This can be as simple as making sure the text is easy to read or as complicated as finding fonts that match your brand image.
There are lots of tools out there for helping you design graphics for Instagram (like Canva).
13. Use User-Generated Content in your Campaign Strategy
User-generated content is a useful tool for influencer marketing campaigns.
It can be used to drive engagement with your brand, increase your brand's presence on social media and drive traffic to your website.
User-generated content (UGC) is any type of content that has been created by consumers rather than by the company or its employees.
This is one of the most effective ways to reach out to customers, especially if you need immediate feedback on a product or service.
Many companies use UGC as part of their marketing strategy because it allows them to tap into the unique experiences and perspectives of their target audience, who are likely more passionate about their products than anyone else in the organization could be.
With user-generated content being such an important part of any influencer marketing campaign, marketers must make sure they've got everything they need before launching into one.
14. Send Newsletters to Engage your Influencers and Subscribers
There are several ways you can use newsletters to engage your influencers and subscribers.
You might send them a monthly newsletter with tips, guides, and more that helps them learn more about a new topic or encourages them to make a purchase.
It’s important to note that the best way to get subscribers interested in your newsletters is by sending regular emails without being annoying.
If the same person has opened all of your newsletters in one day it’s time to take a step back and ask yourself if you need to send another one next week or not!
15. Share High-Quality Images and Videos on Social Media
If you want to get the maximum amount of engagement from your social media followers, you should share high-quality images and videos regularly.
High-quality images and videos are more likely to be shared on social media than low-quality ones.
This is because people like to share things that they find valuable or interesting with their followers.
When it comes to engagement on social media, high-quality images and videos are also more likely to be liked and commented on.
As people often have something positive or constructive to say about something that’s been well done (or even just done at all).
That being said, don’t forget what you’re trying to accomplish with your influencer marketing campaign: driving sales!
To do this successfully, it will be important for you as the brand owner/company representative involved in the influencer marketing campaign that these posts include a link back to some type of landing page where visitors can purchase products or sign up for services offered by your company/brand.
Conclusion
We know that becoming an influencer marketing expert is a lot of work. You have to stay on top of the latest trends, study what works and what doesn't, and constantly improve your craft. But if you follow these 15 steps described above as well as our other pieces of advice, we're confident that you'll be well on your way to being a pro!
FAQs Related to Influencer Marketing Campaign
Q1. How do influencers market products?
Ans: Influencers may help your brand stand out by using innovative and interesting content techniques. Influencers' regular posts, reviews, articles, and videos will get the attention your brand requires. For influencer campaigns, Instagram influencers are crucial.
Q2. What does an influencer marketing campaign aim to achieve?
Ans: The goal of influencer marketing is to deliberately use a certain person's power of influence to decide another person's course of action.
Q3. What attributes define an effective influencer marketing campaign?
Ans: Determine your target market, determine your budget, and create Key Performance Indicators to set up a successful influencer marketing campaign (KPIs).