How to Execute Social Media Influencer Marketing for Fashion Brands?
It is no secret that over the past few years, influencer marketing has been immensely popular. The use of social media influencer marketing by fashion firms is also increasing.
Social media influencer marketing strategies are the best way to attract new customers and build brand awareness, in target markets. If your fashion business isn't using a social media influencer marketing platform yet, it's time to get started!
Do you know the feeling of scrolling through your favorite fashion blog on your Instagram account and seeing a beautiful image that makes you want to buy everything in it?
Also, you need to use the best influencer marketing platform that uses content creators with a good number of followers to promote your brand and products, influencing consumers' purchasing decisions by creating a buzz around your products.
Details About Social Media Influencer Marketing Statistics
Big brands spent $1 billion on influencer marketing in 2017 alone and it's only going to keep growing.
Facebook has more than 48 million users in the UK that are claiming to find fashion inspiration on the site in about four out of ten cases.
70% of teenagers put more trust in influencers than in conventional celebrities.
In terms of buying fashion products, around 78% of female consumers made purchases as a result of influencer posts on Instagram.
Different Types of Influencers
Influencers can be divided into the following groups based on the number of social media followers they have:
1. Mega Influencers
These influencers often have more than 500k followers. They can provide the widest reach thanks to their diverse readership.
2. Macro Influencers
There are between 100k and 500k followers. These influencers are excellent for reaching a wide demographic.
3. Micro-Influencers
There are between 10k and 100k followers. Such influencers frequently concentrate on a specific topic and target a particular type of audience.
4. Nano influencers
There are between 10k and 100k followers. Such influencers frequently concentrate on a specific topic and target a particular type of audience.
Six Tips To Choose Social Media Influencer Marketing for your Fashion Brand
1. Choose your Target Market
Before you start your influencer marketing journey, it is important to know your target audience.
Also, make sure that you have a good understanding of who your competitors are and what they are doing in the space.
By understanding their strategies, you can learn from them and build on their success by making better use of social media channels for promoting fashion brands.
Who are your target customers? What kind of content do they like to engage with on social media?
Are they looking for inspiration or advice, or do they want to learn more about the product itself?
What suits your brand's personality and tone of voice?
Does it have a strong visual identity (logo) that it uses consistently across all channels and platforms?
Who are your competitors and how well do their campaigns perform on social media so far (likes/comments/retweets)?
Which ones have been more successful than others at gaining traction among potential customers—and why do you think so?
What does your brand stand for and what do you want to communicate?
What are the goals of your campaign?
Are there any specific metrics or KPIs that you're looking to achieve?
All these questions need to be cleared in the first step while planning your social media influencer marketing strategy.
2. Set a Clear Goal
Decide what you want to accomplish with influencer marketing. For example, if you're looking to increase awareness of a new product or service and attract new customers, that's a tangible goal. While, if you're looking for more brand loyalty and engagement from existing customers, that's an intangible goal. Your results will vary depending on the type of campaign you choose and the size of your budget; however, it's best to start with a smaller social media influencer strategy first before expanding into larger campaigns over time. When you have a clear idea of what results you want to achieve with influencer marketing, it's time to start planning your campaign. The first thing you should do is create a budget for this type of campaign and decide how much money you can afford to spend on each influencer. You'll need to consider the amount of time it will take them to complete the work they were hired for as well as any additional costs like travel expenses if they live out of town.
3. Find Strong Influencers on Social Media
The basic step in planning influencer marketing is to identify potential social media influencers.
With a large following and relevant audience, these people will help you reach your target market quickly and easily.
Then, you can use the content they create for other channels as well.
To find these influencers, you need to search for them on social media channels like Instagram or Twitter.
These social media platforms will give you information about how many followers certain users have or what their engagement rate is like (how often people engage with them).
You can also use the BuzzSumo tool or any other that allows you to analyze data from different accounts across multiple platforms.
Moreover, look at how often these influencers post content related to fashion brands and whether they engage with brands themselves by commenting on posts or liking photos—these are all signs that indicate a good fit between brand values and interests!
If possible, try contacting some of these accounts directly through DM (direct message) asking if they would be interested in working together.
4. Create a Connection with the Influencers
You will find that your relationship with the influencer will develop over time, and this is a good thing!
It takes time to build trust and reputation, so don’t be too anxious to create a partnership if you don’t feel like they are ready for it yet.
Instead, focus on building a genuine friendship that goes beyond mere business transactions.
To do this, you can engage in conversations with them using social media platforms such as Twitter or Instagram and get to know each other better over time.
You can also take the help of the best influencers discovery platform like OPA for your fashion brand.
When you are ready to create a partnership with an influencer, make sure that both parties feel comfortable with the arrangement.
The partnership should be mutually beneficial for both parties.
Do not be afraid to negotiate a fair price for the content that you will create together, and make sure that it is something that your audience would enjoy seeing.
5. Segment, Organize, and Automate your Influencer Outreach
Influencers often have multiple channels, such as Instagram, Twitter, and Facebook.
So it’s important to segment your list of influencers into relevant channels and then organize them by different types that include audience size, category of content they typically create (fashion vs. beauty vs. lifestyle), etc.
Another area of influencer marketing that brands can streamline is the process of finding, contacting, and managing influencers.
This can be done through a tool like BuzzStream, which acts as a CRM for managing your outreach efforts and automates all the steps from finding the right people to scheduling posts and tracking results.
It will also allow you to search for specific keywords across social networks which will help you find relevant influencers based on what they have been posting about recently or their audience demographics (age range, gender, etc).
Once you have found them then it's easy enough to reach out via email or phone so they know who they're working with - but don't forget that this step should also happen automatically too!
When you have found the right influencers then it is important to think about what kind of content you want them to create.
If you're looking for a review, then it makes sense to give them a product or service that they can use and get feedback from their audience on.
6. Track your Progress
You've gotten started on a social media influencer marketing campaign, and now it's time to track your progress.
If you're not tracking your ROI (return on investment), then you're missing out on one of the biggest benefits of using an influencer for your brand.
The first step is identifying key performance indicators (KPIs) that will help determine if this campaign was successful or not.
There are many different types of KPIs for tracking your influencer marketing efforts: engagement, performance, audience growth, and more.
Each type offers different insights into how far along in the process you are and where improvements can be made going forward.
To Summarize
A social media influencer strategy is a great approach to attracting new customers and building brand awareness in target markets. It can be used by any company looking to reach consumers on Facebook, Instagram, or YouTube. The key is finding the right influencers who have an audience that matches your brand's target customer base.
FAQs Regarding Social Media Influencer Marketing Strategies
Q1. What is influencer marketing for fashion?
Ans: People may connect with the runway through fashion influencer marketing in ways that TV ads and print adverts cannot. Brands may develop effective advertisements by utilizing actual people and the power of social media rather than depending solely on supermodels to sell clothing.
Q2. What impact does social media have on the fashion sector?
Ans: Social media has accelerated consumers' adoption of and abandonment of fashion trends, thus firms must stay on top of the trends to please their customers. Fashion firms may realize their potential for financial and artistic success by employing social media analysis to predict trends.
Q3. What impact does social media have on marketing?
Ans: Consumers use social media extensively to learn about, investigate, and exchange information on various companies and products. In fact, social networking sites were the primary source of information for 60% of consumers who conducted product research across several internet sources.