Better Nutrition
#BetterNutritionBetter Nutrition's aim is Fitness goals & overall wellness is important to them. They believe that being better is all about prioritizing your body & optimizing your health through the best fitness & diet regime. Their premium range of functional foods is designed to cater to your fitness goals, health & personal care.
Campaign Setup
The main objective of the campaign was to show how Better nutrition products can help achieve a healthier, fitter and better lifestyle in our fast-paced life which causes stress and other health issues. The influencers were supposed to an activity that causes stress or any other health issue and referring better nutrition products as a one stop solution to get rid of all the health related issues and taking a step towards a healthy lifestyle by incorporating the products in their daily fitness routine.
Influencer
Selection
The Selection process was largely multi-dimensional in its approach since there was a whole range of fitness & wellness products. We focussed on fitness & yoga emthusiasts for the protein powder & Lifestyle influencers for the remaining products as the focus was on holistic care & not just singular benefit. There was no demographic preference for city or tier as we wanted to focus on the content & category itself.
Followers
Interests
City
Age
Results
Conclusion
Being a fitness and wellness specific campaign the influencers were able to showcase different products served by Better Nutrition and their usage, creatively and effectively to share the message of following a good and healthy lifestyle.