Bewakoof
#BeBewakoofBewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. Bewakoof was created on the principle of creating impact through innovation, honesty, and thoughtfulness.
Campaign Setup
Influencers were to order atleast 3 clothing items after receiving a wallet recharge on their bewakoof account worth Rs.2000. They were given a deliverable to create a reel with those clothes where in they either create a styling tutorial, a fun trendy transition or a DIY Video & also a carousel post wherein they showcased all the three clothing item in each card.
Influencer
Selection
The aim of the campaign was to get good & fun content that could be used by the brand across their different channels & also the Bshots App. The selection was done considering the same objective & we only concentrated on Fashion influencers who could create good & fun content.
Followers
Interests
City
Age
Results
Conclusion
The Campaign was successfull in achieiving the desired results as we received really creative & engaging (in some cases educational aswell) content across the 4 content types i.e Styling, Fun & Trendy, Ethnic & DIY. Statiscally aswell the Campaign delivered great numbers, Reels delivering an engagement rate of 44% with 10K Follower Count & generating almost 1.4 MN views & even Carousels generating an Engagement Rate of 8% with Follower Count of 10K, both being standout in the category & segment.