Wow
#BeWowNaturallyWOW Skin Science is an Indian company of Health, Wellness & Fitness. The company products are completely free from Harmful Sulphates, Silicones & Parabens and artificial colors. The Products are safe, nature inspired & dermatologically tested for your safety.
Campaign Setup
The Youtubers were sent one of the Skincare, Haircare, Bodycare or the Fitness hampers based on the content theme of their Channel. Influencers were asked to shoot the video showcasing the application of each product & talk about the product USP's & experience using the products. Aim was to introduce the products as a complete regime/solution to the respective problem.
Influencer
Selection
We wanted influencers who could create engaging regime/application videos for the product category. Youtube being a long-form content format the selection was optimized for 3 things, the subscriber count, average view count & quality of content. Selection was done to accommodate influencers from PAN India & also include influencers who create content in regional languages.
Followers
Interests
City
Age
Results
Conclusion
The campaign was successful in positioning WOW as a one-stop Brand for all things Beauty i.e Skincare, Bodycare & Haircare. It also successfully introduced their ACV range for lifestyle & fitness needs. Results were also great with an average view count of around 445 views at the time of creating the report.