Colorbar
#COLORBARxSHRINGAARFounded in 2004, Colorbar is one of India’s leading premium beauty brands. With an enviable product range comprising more than 600 products across makeup, skincare, bath & body and accessories. Colorbar celebrates diversity in all its forms. Anybody who loves makeup can be a Colorbar user!
Campaign Setup
Our aim for this campaign was to promote Colorbar Powerkiss Matte Lipstick using the Shringaar Song by Aastha Gill & Akasa of the Sony Music Label. The influencers were given 3 reel concepts to choose from, First being -Transition to final look; Second one being - Multiple ways to use Powerkiss Matte Lipstick and the third one being Creative Lipstick Hacks.
Influencer
Selection
Influencers from Beauty, Fashion and Lifestyle segment were chosen to ensure maximum use of creativity and bring out the best results for this campaign. 'The millennials' were our main target influencers and as results show the influencers showed extreme enthusiam in creating amazing and viral content.
Followers
Interests
City
Age
Results
Conclusion
The campaign was a HUGE success as evident by the impressions, reach and engagement rate achieved were amazing (with an overall Engagement Rate of 40%). The incentive, song & the concept were great which ensured that Influencers were enthusiastic & were using creative ways of promoting the liquid matte lipstick. Even the song became viral on Instagram & inspired more amazing UGC on the song. Overall this Campaign has to be a perfect example of what Amazing concept & idea combined with great product & amazing set of Content Creators can achieve on a platform like Instagram.