Country Bean
#CountryBeanGiftBoxCountry Bean is a blend of 100% soluble coffee & nature identical flavors, for that break in monotony to your everyday cup of coffee. To take your coffee experiences to the next level, Country Bean brings forth its rich and aromatic coffee. Its unmistakable full-flavour is what makes our signature coffee so loved all over the world.
Campaign Setup
The objective of the campaign was to promote the Award winning Frother and most uniquely blended flavours of coffee. The campaign showcased influencer making their coffee exactly just the way they like it and preparing the most frothiest coffee by using the frother to make it more appealing, tasty and joyful.
Influencer
Selection
Coffeelovers' were definately under the spotlight while selecting the influencers for this campaign. Millennials from Metro and Tier 1 cities were majorly selected to ensure rich content. Lifestyle was the primary choice for this campaign.
Followers
Interests
City
Age
Results
Conclusion
Influencers shared their love for coffee and presented Country Bean as a must have brand in the Kitchen Shelve. The content was appealing as well as appetizing which uniquely placed Country Bean as a perfect brand to have a Cafe Like experience at home with its unique flavors & a frother. Final result was an impressive impression of 5 million & a vast variety of amazing re-sharable content.