St Dalfour
#IndulgenceHiGuiltByeSt. Dalfour is a handcrafted high-quality all-natural French fruit spread. The traditional slow cooking recipe uses only 100% fruit with the sun-ripened grape as a natural sweetener. These spreads are healthy since they are preservative-free and have low calories. They can be used as a healthier alternative over the bread as a spread, as a topping on Waffles/Pancakes or to make delicious smoothies.
Campaign Setup
The campaign objective was to promote St. Dalfour fruit spread by creating lip smacking recipes by creatively incorporating the fruit spread in different dishes and desserts to enhance the taste and delight.
Influencer
Selection
Majority of millennial influencers were selected from metro cities. These influencers were selected with the aim to achieve and show their rich lifestyle and rich taste in food.
Followers
Interests
City
Age
Results
Conclusion
The influencers truly made this campaign successful by making creative use of the product in various food items like shakes, oatmeal, bread, pancakes, muffins placing St.Dalfour a must have product for all things breakfast & deserts. The quality & variety of the content received was very rich eventually making it a highly successful campaign with 2.97 million impressions. Who wouldn't want to see a beautiful & appetizing recipe of a pancake or a sandwich? unless offcourse one is hungry!