Lavie
#LavieLovingLavie is a leader in the handbags industry. We have the latest women accessories ranging from handbags, totes, wallets, duffles, footwear, etc. we are like a one-stop-shop for all occasions. The brand is fun, young & modern for all the women who want to feel confident at all times.
Campaign Setup
The influencers were given 4 concepts to choose from - Styling Video, Get Ready with Me Videos, Performing an Ongoing Trend or Dancing, Relatable Fun Video. The influencers received a beautiful handbag from Lavie. The brand also promised to get more interesting collaborations to the top performing influencers of the campaign.
Influencer
Selection
Being a women's accessory brand the influencers required for this campaign had to have a good fashion and styling sense. The influencers selected for this campaign were from fashion and lifestyle category from the Metro & Tier 1 demography with a huge preference for millennial working/college going women who shared the love & interests for beautiful bags & do justice creatively & aesthetically.
Followers
Interests
City
Age
Results
Conclusion
Being a relatively smaller campaign, it received an impression of 782K which is an impressive number. The influencers fairly followed the concepts provided to them in creating amazing aesthetic content for the brand, which lead to the engagement of 276K. Besides the stats the sheer quality of the content made it a success as there were lots of re-shareable/re-postable content , some of which could even be utilized for ads!