Livon
#LivonHairLivon Hair is a unique hair care solution that brings back life to your hair. It is the perfect companion for today’s girl who wants fabulous hair, instantly. For this ‘perfect selfie generation’, Livon has truly democratized salon finish hair.
Campaign Setup
OPA would send a Influencer Kit to the influencers consisting of different kinds of Hair Serums, Face Masks, Hair Brushes, Chocolates, etc. The influencers were asked to create 1 Instagram Post (Carousel or a reel) and a Instagram Story showcasing the Hair Protection Serum range of Livon.
Influencer
Selection
We wanted influencers who could flaunt and showcase their Hair and create content around it, selection was optimized for same. Influencers targeted were from Lifestyle, Fashion and Beauty Segment who could create aesthetic and fun content. Demographic segmentation was also done keeping in mind the Brands target audience, targeting Pan India influencers with an age bracket of 18 to 30.
Followers
Interests
City
Age
Results
Conclusion
The influencers were successful in showcasing how livon proved to be a perfect solution for damaged hair and a one stop solution for salon smooth and always ready-to-go hair. The campaign was able to make a massive reach of almost 1.7 million views and a whooping 2.2 million engagement rate. The creativity used in content, definitely catched eyeballs and eventually made it a successful campaign.