Plum
#LoveEveryInchPlum is a fresh line of 100% vegan beauty products that’s all about “being good” - to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish - and delight, using some of the richest sources of natural nutrients.
Campaign Setup
OPA would send a Hamper consisting of 3 different types of Plum BodyLovin' Shower Gels. Influencers were asked to either recreate the outfits that match the Product Packaging of all three Shower Gels or show the application of Plum BodyLovin Hawaiian Rumba Shower Gel create a beachy/tropical vibe showcasing the tropical vibes one gets after using the Hawaiian Rumba Shower Gel.
Influencer
Selection
Influencer Selection was done keeping in mind the Content Theme of the Campaign, 'to generate good aesthetic trendy content'. Influencers who could create good content in the Fashion & Beauty genre were prioritized as the campaign required influencers to do a bit of both.
Followers
Interests
City
Age
Results
Conclusion
Campaign was successful in driving engaging & creative content around both the formats. The formats got the influencers excited & invested to showcase their creativity & their skills. The outcome was that the videos eventually caught the eye of the viewers generating high engagement rate of almost 36% at an average follower count of almost 16k. Overall the campaign churned out creative, unique & engaging content.