Plum is a fresh line of 100% vegan beauty products that’s all about “being good” - to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish - and delight, using some of the richest sources of natural nutrients.
Campaign was successful in driving engaging & creative content around both the formats. The formats got the influencers excited & invested to showcase their creativity & their skills. The outcome was that the videos eventually caught the eye of the viewers generating high engagement rate of almost 36% at an average follower count of almost 16k. Overall the campaign churned out creative, unique & engaging content.