Purplle
#PurplleDiwaliLookMakeup has been around for over a hundred thousand years, and beauty is only evolving. What started with red pigment clay is now a fascinating world of foundation, rouge, lipstick, blush, mascara, eye shadow, eyeliner, and eye carambal. Purplle, a powerful concoction of technology and beauty. A portal that delivers the best of both the worlds.
Campaign Setup
Influencers were suppose to create a transition reel using the makeup products previously ordered from Purplle. They were required to create a festive look using a trending soundtrack to make the content appealing and engaging.
Influencer
Selection
Beauty, Fashion and Lifestyle influencers were selected to make it a successful campaign as our aim was to reach out to this niche and create a Great & Trendy content. The influencers showed creativity by creating different looks using different beauty products and beauty hacks.
Followers
Interests
City
Age
Results
Conclusion
The aim of promoting Purplle and the variety of products served to the audience through its platform, was achieved by this campaign. Timing it just before the Diwali Festival ensured that viewers are enticed & made aware about Purplle as a go to Platform for all things Beauty & Skincare, ensuring that the Diwali Shopping was done with none other than Purplle, Sale & festive offers were also pushed as a CTA. Overall Campaign generated a huge buzz on Instagram & amazing content with its unique & amazing transition concept..