Makeup has been around for over a hundred thousand years, and beauty is only evolving. What started with red pigment clay is now a fascinating world of foundation, rouge, lipstick, blush, mascara, eye shadow, eyeliner, and eye carambal. Purplle, a powerful concoction of technology and beauty. A portal that delivers the best of both the worlds.
The aim of promoting Purplle and the variety of products served to the audience through its platform, was achieved by this campaign. Timing it just before the Diwali Festival ensured that viewers are enticed & made aware about Purplle as a go to Platform for all things Beauty & Skincare, ensuring that the Diwali Shopping was done with none other than Purplle, Sale & festive offers were also pushed as a CTA. Overall Campaign generated a huge buzz on Instagram & amazing content with its unique & amazing transition concept..