Sanfe
#BeautyForAllSanfe Beauty is a people-centric eCommerce platform for clean skincare, haircare, and topical skin care products. Sanfe aims to provide curated, clean, cruelty-free products to meet millennial skin and hair needs.
Campaign Setup
The influencers received a kit which included a hair, face and an elbow serum along with a face moisturizer and micellar water. The influencers were suppose to create a reel/carousel post and a story showing the application of the products as their deliverables for the campaign.
Influencer
Selection
Beauty and Lifestyle were the two main categories kept under focus while selecting the influencers for this campaign, as they were required to show the perfect skincare routine and application of the products. Millennial influencers were targeted to get youthful and trendy content.
Followers
Interests
City
Age
Results
Conclusion
Through this campaign we were successful at delivering the message to the audience, the importance of having a perfect skin care routine for glowing and healthy skin which is a priority of every millennial in today's time. The campaign was flooded with 1k+ content pieces, leaving a positive impression rate of 3.1 million.