OPA - Nature's Essence

OPA

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#FacialAtHome

Nature's Essence is a fast growing skin, hair, color cosmetics and beauty products Company, the Company has cherishing 15 years of success, today Natures Essence with its stupendous growth of 100 Cr turnover is reaching new horizons. They brings over 2 decades of "deep skincare expertise". The brand was founded in 1998 as a pioneer for skincare products to be used "in-salon" by professionals and holds a pivotal position in the "Facial Kits & Bleaches" category with NE Products being extensively used in salons across the country.

K+ Influencers
K+ Content
Pieces
M+ Estimated
Impressions
M+ Engagement

Campaign Setup

OPA would send 5 most selling facial kits (Rs.280 each) of Nature's Essence to each influencer. Influencers would create content (post/reel/igtv) using the products and post on Instagram. Goal of the campaign was to get variety of content focussing on - application/regime/results. Value Propositions to be highlighted were - Easy and Affordable, encapsulated by "Facial at Home" tagline.

Influencer
Selection

Since its a massy brand, we wanted influencers from all ages and walks of life. Influencer selection was hence optimised largely for 2 aspects : follower-count and engagement rate.

Followers

Interests

City

Age

Results

9530 Content Pieces
1741 Reels & Videos
2591 Posts
5198 Stories
47.4M Impressions
7.4M Reels & Videos
21M Posts
19M Stories
4.5M Engagement
1.2M Likes
72K Comments
3.2M 3sec+ views
Conclusion

Conclusion

Campaign successfully achieved 3 things: re-iterating "Facial at Home", getting variety of content in differet content formats, completing the campaign in promised 40 days end-to-end. Results were outstanding considering that Posts and Stories drove the impression count and recall value. Videos were great at engaging audiences (3.2M views of over 3 seconds) and leaving a lasting impression.